When Did You Last Google Your Own Business?
If you've never typed your own business name into Google, or haven't done it in years, you're not alone. Most small business owners are so focused on keeping things running day to day that their digital presence ends up cobbled together over time: a Facebook page here, an Instagram bio there, maybe a website that's overdue a refresh.
It's easy to assume, "I'm online, so I must be covered."
But simply being online doesn't guarantee you're presenting your business clearly or consistently. The small details matter.
If your business name, address, or phone number (NAP) varies across platforms, it can confuse both customers and search engines. Outdated links, vague bios, or mismatched information make it harder for people to find you, and harder for them to trust you. These seemingly minor issues can quietly chip away at your credibility and even cost you potential business.
That's exactly why I created the DIY Digital Audit.
What Is a DIY Digital Audit?
The DIY Digital Audit is a calm, step-by-step process to review your digital presence, from your social media profiles to your website, search results, and branding.
It's built specifically for:
-
Independent and local small business owners
-
Creative service providers and shopfronts
-
Anyone looking for clearer insight and more control over how their business appears online
There's no marketing jargon, no pressure to go viral, and no need to hire an agency to understand your results. It's made to empower, not overwhelm you.
Why I Created the DIY Digital Audit
The idea for the DIY Digital Audit came about while I was working on the Places in Portlaoise digtal directory. As I gathered business listings, I kept spotting the same issues :
-
Google categories that didn't quite match what the business actually offered
-
Inconsistent NAPs (Name, Address, Phone number) across platforms
-
Broken links on websites or outdated information
-
Instagram bios that were vague, with no clear call to action
-
Businesses that were active and loved offline, but almost invisible online
None of this was intentional. It wasn't because anyone had done something "wrong." It was simply that things had been added over time (often in a rush, or without a clear plan) and left unchecked. Just like clutter gathering in the corner of a room, it had gone unnoticed (or ignored).
That's when it clicked:
What if there was a simple, calm way to help local business owners take stock of their digital presence without needing to hire a marketer or feel overwhelmed in doing it themselves?
That's how the DIY Digital Audit was born. It helps you see your business through your customers' eyes whether they're searching for you, visiting your website, or browsing your social media. By identifying small inconsistencies or unclear messages, you can address the details that make a significant difference
Final Thought
This audit isn't about chasing followers or trying to beat the algorithm. Those numbers can be fleeting and often don't translate into meaningful connections or customers. Instead, the DIY Digital Audit focuses on your messaging, visuals, and how easily people understand what you offer and how to get in touch. In short, it ensures every part of your digital storefront supports you in building trust and clarity that lasts beyond any algorithm update.
If you've never Googled your own business, or haven't done it with fresh eyes, consider this your nudge. The DIY Digital Audit is here when you're ready.